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 Google Marketing Tools - Additional services

Connect your e-commerce store with today's digital marketing tools

Advertise on Google Ads, Facebook, Instagram, Pinterest, Bing and more.

Boost your e-commerce sales with the most complete Google Tags solution for e-commerce. Digital marketing is the tool for e-commerce stores to maximize their performance by more than 30%. Guaranteed!

Why GMT?
Easy setup: start advertising fast

Connecting your e-commerce store through the Google Marketing Tool integration is easy.

You just have to have the accounts in the different digital marketing tools, configure them correctly and with this, launch your campaigns. GMT helps you now in this initial configuration process so that your entire digital strategy is ready when you want to launch advertising through Google Ads, Facebook Ads, Pinterest Ads, Bing Ads and also the incredible Remarketing or Retargeting that will generate incredible results in their e-commerce sales.

What are you waiting for? Just tell us what tools you want to configure and we'll do it for you.

Connect your store, sell more stuff

When you connect your store through GMT, you can create, manage and optimize ads in the blink of an eye. If you're new to Google Ads, we'll automatically create and synchronize your data stream, create a Google Ads and Merchant Center account, implement HTML checks, set up conversion crawlers, and complete your setup so you only have to worry about your store.

If you want to create Brand Awareness, Interactions or generate traffic from your social networks, we will create, manage and optimize your Facebook Ads, Instagram Ads and Pinterest Ads accounts.

Some initial questions
Selection of services to configure
Install
What is it?

Our team will install Google Marketing Tools in your shop and solve conflicts (if appear these).

 | What include?
  1. Install Google Marketing Tools in your store.
  2. Solve conflicts (if appear these).
Configuration + tests
What is it?

Our team will make sure that Google Marketing Tools working well, we will do Google tag manager workspace import, publish your container and we will check all your frontend views (home, product, category, cart, checkout, purchase...) to make sure that all datalayer is being generated correctly. The client will be in charge of create and configure external accounts (GTM, Google analytics, google ads....) and pass us the data required (GA-UA, GTM-ID, Conversions ID.....)

 | What include?
  1. Generate workspace and import it in google tag manager account.
  2. Check all views to make sure that all datalayer is being formed correctly.
  3. Make order tests to make sure that conversions are working.
  4. Create a feed test to make sure that feed system is working correctly.
Google Tag Manager
What is it?

Google Tag Manager is a great tool for business owners or marketing teams to see how their website works: what areas are working, what performance is underperforming, what features are not being used as you thought, and so on.

 | What include?
  1. Account creation (if you haven't it).
  2. Import Container from GMT to GTM and Publish.
Google Analytics
What is it?

Web Analytics with Google Analytics is today a fundamental part when we are implementing a website. Understanding what users do is not a luxury, it is a necessity.

Google Analytics provides a lot of information and usually, in its installation, some mistakes are made that you should avoid, with our Web Analytics Consulting Service you will proactively analyze your digital metrics and provide the necessary recommendations to achieve your business goals.

 | What include?
  1. Property Configuration
    1. Search Console
    2. Data Collection
    3. Data Retention
    4. User ID
    5. Referral Exclusion List
    6. Google Ads Linking
    7. Audience Definitions (Remarketing)
    8. Custom Dimensions
    9. Custom Metrics
  2. View Configuration
    1. At least 3 views needed (Main - Filtered - Testing)
    2. Time Zone and Country
    3. Currency
    4. Default page
    5. Site Search Tracking
    6. Filters
      1. Bot filters
      2. Exclude internal traffic
      3. Include hostnames
      4. Lowercase Search terms
      5. Include traffic medium
      6. Include device category
      7. Include Country
  3. Goals
    1. Destination
    2. Durations
    3. Pages/Screens per Session
    4. Event
  4. Ecommerce Setting
Google Ads (Adwords)
What is it?

If you are going to start a strategy to get customers on the Internet, we recommend you start with paid traffic (Adwords) because:

  1. It allows you to advertise in the top positions immediately.
  2. It allows you to accurately measure how much it costs to acquire a potential customer through this channel.
  3. It is very effective because you only pay when someone interested in the service or product clicks on the ad.
 | What include?
  1. Account creation (if you haven't it).
  2. Billing Set Up.
  3. Merchant Center Linking.
  4. Setup Conversion Pixel.
  5. Setup Remarketing Pixel.
  6. Audience Creation.
  7. Basic Negative Keywords.
Google Search Console
What is it?

Google Search Console (GSC) is a platform for websites to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. So, if you are trying to get Organic visits in your site through Google you should use GSC.

 | What include?
  1. Account creation (if you haven't it).
  2. Google Analytics Linking.
Google Optimize
What is it?

Google Optimize is a Google platform that allows users to perform different A/B testing campaigns and personalization of a website using data collected from Google Analytics to works based on your target.

 | What include?
  1. Account creation (if you haven't it).
  2. Google Analytics Linking.
Google My Business
What is it?

Google My Business is a completely free Google tool (for now) by which local businesses have the opportunity to get more customers.

By creating a GMB account what you are doing is being part of Google's business directory, which will benefit you when it comes to improving the visibility of your project in the area where it is located.

 | What include?
  1. Account creation (if you haven't it).
  2. Account verification.
Google Merchant Center
What is it?

The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. The Google Merchant Center also integrates into other Google services, such as Google My Business, to allow robust oversight and control of Google-based marketing and e-commerce.

 | What include?
  1. Account creation (if you haven't it).
  2. Program depends of Country.
Facebook
What is it?

Facebook and Instagram Ads can be as simple or sophisticated as you want them to be. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports.

  • Facebook pixel implementation.
  • Facebook events.
  • Facebook remarketing.
  • Audience optimization.
    •  | What include?
    1. Facebook Business Setup.
    2. Pixel Setup.
    3. Events Setup.
    4. Conversion Setup.
    5. Audiences Setup.
    Criteo OneTag
    What is it?

    About Criteo OneTag.

     | What include?
    1. Account creation (if you haven't it).
    2. Account configuration.
    3. Criteo OneTag configuration.
    Pinterest
    What is it?

    Pinterest is a social network which can significantly increase the results of an online store by creating notoriety, reach, eCommerce traffic and even sales conversions, currently, it has more than 100 million users.

     | What include?
    1. Account creation (if you haven't it).
    2. Ads Business creation.
    3. Pixel setup.
    Bing ads
    What is it?

    Bing Ads is the strongest alternative to Google Ads, both in terms of the potential audience it reaches and its segmentation and configuration options, is a service that offers pay-per-click advertising on both Bing and Yahoo! Search.

     | What include?
    1. Account creation (if you haven't it).
    2. Pixel setup.
    Hotjar
    What is it?

    Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.

     | What include?
    1. Account creation (if you haven't it).
    2. Pixel setup
    Mailchimp (NOT FREE)
    What is it?

    With Google Marketing Tools + Mailchimp you will can create a campaign for Abandoned carts, forcing to your customers to recover his cart and finish his purchase.

    IMPORTANT: For make this type of campaigns on mailchimp, you will need the Standard plan (not free).

     | What include?
    1. Configure mailchimp in Google Marketing Tools.
    2. Account creation (if you haven't it).
    3. Make campaign.
    4. Make sure that campaign is sending automatic emails for abandoned carts.
    Extra services
    SEO/SEM Audit
    What is it?

    In order to ensure that a website meets all the requirements of high visibility on the result pages of the search engines (Google), it is indispensable to carry periodically conduct an SEO audit. When auditing your website, you will have the necessary optimization measures to achieve sustained success in Google and increase traffic to your site.

    Regarding SEM, understand the current state of their campaigns, various opportunities for improvement, ways to expand their campaigns to reach more targeted people, and all with the ultimate goal of boosting ROI. The audit results can help advertisers set a solid foundation for their paid search campaigns.

     | What include?
    1. On-Page SEO Checker
    2. Href lang analysis
    3. Site Performance
    4. Internal Linking
    5. Schema Analysis
    6. Competitors Analysis
    7. Backlinks Audit
    8. Paid Analysis
    9. Pixel Revisions
    Monthly plan SEO/SEM
    What is it?

    THE PRICE OF THIS SERVICE WILL BE ESTIMATED AFTER DO SEO/SEM AUDIT


    It is to generate growth to your company from different technologies that generate visits, users or conversions.

    An SEO strategy is not unique, it will depend on the project. Positioning at the top of Google is not a matter of two days, but of constancy and perseverance, along with a strategy and setting actions, prioritizing them, will help you achieve your goals.

    If you are going to start a strategy to get customers on the Internet, we recommend you start with paid traffic (SEM) because It allows you to advertise in the top positions immediately. It is very effective because you only pay when someone interested in the service or product.

     | What include?

    THE PRICE OF THIS SERVICE WILL BE ESTIMATED AFTER DO SEO/SEM AUDIT

    1. Keyword Research
    2. SEO On Page
    3. Competitors tracking
    4. Linkbuilding
    5. Content Strategy
    6. Google Ads Plan
    7. Facebook Ads Plan
    8. Instagram Plan
    9. Pinterest Plan
    10. Remarketing Plan
    Proposal estimate