Google Marketing Tools
Opencart · Made for your store

Google Marketing Tools

Complete OpenCart tracking with GA4, Google Ads, Meta, Consent Mode V2 and 35+ feeds — plus optional Server Side addons for twenty-seven platforms, compatible with OpenCart 1.5–4.x.


Main features

  • Google Tag Manager workspace generator — Select the platforms you use and receive a clean, ready-to-import workspace with the required tags and variables.
  • GA4 Enhanced Ecommerce — Product views, lists, promotions, cart, checkout and purchase events.
  • Google Ads — Purchase and add-to-cart conversion tracking, Enhanced Conversions and dynamic/standard remarketing.
  • Meta / Facebook Pixel — Browser ecommerce events generated from the same OpenCart dataLayer.
  • Twenty-seven optional Server Side integrations — Meta/Facebook, GA4, Google Ads, TikTok, Microsoft Advertising, Snapchat, Pinterest, Reddit, LinkedIn, X, Criteo, Quora, Taboola, Outbrain, Klaviyo, HubSpot, Brevo, Segment, RudderStack, Amplitude, Mixpanel, PostHog, Matomo, Piwik PRO, Yandex Metrica, Awin, impact.com.
  • Native Server Side OpenCart compatibility — Every listed addon provides packages for OpenCart 1.5, 2.x, 3.x and 4.x and consumes the shared Google Marketing Tools data.
  • Protected Server Side diagnostics — Detailed event logs, filters, payloads, API responses and multilingual setup tutorials are included in every addon.
  • Google Consent Mode V2 Advanced Mode — Customizable consent experience for all supported storage categories.
  • Dozens of browser integrations — TikTok, Snapchat, Pinterest, Reddit, Quora, Taboola, Outbrain, Matomo, Microsoft Clarity, Hotjar, Plausible, PostHog, Piwik PRO, Fathom, Amplitude, Mixpanel, FullStory, Segment, HubSpot, Intercom, Awin, impact.com, Optimizely, VWO, AB Tasty, Contentsquare and more.
  • 35+ product feeds — XML, CSV or JSON feeds for marketplaces, affiliate networks and advertising services, with filters, previews, generation history and CRON support.
  • Google Merchant Center and Meta catalogs — Dedicated catalog feeds plus Google Product Reviews and Google Promotions.
  • Multistore support — Independent tracking and feed settings for each OpenCart store.
  • Broad compatibility — OpenCart 1.5 through 4.x, popular themes and checkout extensions.
  • Specialist support — Maintained by DevmanExtensions, an OpenCart-focused team established in 2012. Server Side addons are sold separately and require Google Marketing Tools.
  • Optional Abandoned Carts add-on — USD 150 — Recover unfinished carts with explicit email consent, up to three multilingual reminders, protected recovery and unsubscribe links, template previews and store-specific recovery reports. Ready-to-use HTML email templates and subjects in English, Spanish, Russian, German, French, Italian, Portuguese and Ukrainian, selected for each installed store language and editable for all three reminders. Sold separately from GDPR; requires Google Marketing Tools.
GA4 & advertising tracking

GA4 & advertising tracking

Track the ecommerce journey with GA4 Enhanced Ecommerce, Google Ads conversions and remarketing, Meta Pixel, TikTok, OpenAI Ads and Microsoft Advertising — all from one consistent OpenCart dataLayer.

Ready-to-import GTM workspace

Choose the platforms you use and generate a clean Google Tag Manager workspace. GMT inserts the identifiers you provide and removes the tags you do not need.
Ready-to-import GTM workspace
Google Consent Mode V2

Google Consent Mode V2

Use the optional, customizable consent interface with Consent Mode V2 Advanced Mode and clear controls for analytics, advertising, functionality and personalization storage.

Twenty-seven Server Side integrations

Add Meta/Facebook, GA4, Google Ads, TikTok, Microsoft Advertising, Snapchat, Pinterest, Reddit, LinkedIn, X, Criteo, Quora, Taboola, Outbrain, Klaviyo, HubSpot, Brevo, Segment, RudderStack, Amplitude, Mixpanel, PostHog, Matomo, Piwik PRO, Yandex Metrica, Awin and impact.com. Every addon has native OpenCart 1.5–4.x packages, is sold separately and requires Google Marketing Tools.
Twenty-seven Server Side integrations
Multistore compatible

Multistore compatible

Keep independent tracking identifiers, enabled platforms and product-feed settings for every store in the same OpenCart installation.

35+ product feeds

Generate XML, CSV or JSON feeds for Google Merchant Center, Meta, TikTok, Microsoft, Pinterest, Snapchat, Reddit Ads, Awin, impact.com and many more, with previews, filters and CRON support.
35+ product feeds
Protected Server Side logs

Protected Server Side logs

Each Server Side addon includes secure access, multiple event filters, request payload details, API responses and an easy multilingual setup tutorial.

Specialist OpenCart support

Get help from DevmanExtensions, an OpenCart-focused team established in 2012 with a long track record in the official marketplace.
Specialist OpenCart support

Additional information

  • Install and configure Google Marketing Tools in minutes with a visual, multilingual administration.
  • Generate a Google Tag Manager workspace tailored to the browser platforms you enable.
  • Track product views, cart, checkout and purchase activity through a consistent ecommerce dataLayer.
  • Add optional Server Side tracking for Meta/Facebook, GA4, Google Ads, TikTok, Microsoft Advertising, Snapchat, Pinterest, Reddit, LinkedIn, X, Criteo, Quora, Taboola, Outbrain, Klaviyo, HubSpot, Brevo, Segment, RudderStack, Amplitude, Mixpanel, PostHog, Matomo, Piwik PRO, Yandex Metrica, Awin, impact.com.
  • Every listed Server Side addon includes native packages for OpenCart 1.5, 2.x, 3.x and 4.x.
  • Server Side addons include protected, filterable event logs and multilingual setup tutorials. They are sold separately and require Google Marketing Tools.
  • Compatible with popular OpenCart themes, checkout extensions and multistore setups.
  • Includes Google Consent Mode V2 Advanced Mode and CRON-ready XML, CSV and JSON product feeds.
  • Live Server Side admin demos (user: demo / password: demo): Meta / Facebook, GA4, Google Ads, TikTok, Microsoft, Snapchat, Pinterest, Reddit, LinkedIn, X, Criteo, Quora, Taboola and Outbrain.
  • Watch the installation video and browse the tutorials.
  • New Server Side admin demos: Klaviyo, HubSpot, Brevo, Segment, RudderStack, Amplitude, Mixpanel, PostHog, Matomo, Piwik PRO, Yandex Metrica, Awin, impact.com.
  • Optional Abandoned Carts add-on — USD 150: save carts with explicit consent, schedule up to three multilingual reminders and review recovered revenue by store and currency. Includes protected recovery links, unsubscribe controls and email previews. Ready-to-use HTML email templates and subjects in English, Spanish, Russian, German, French, Italian, Portuguese and Ukrainian, selected for each installed store language and editable for all three reminders. Sold separately from GDPR and requires Google Marketing Tools. View the admin demo (user: demo / password: demo; read-only, reminders disabled).
Google Marketing Tools FAQ

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