Google Marketing Tools covers the essential ecommerce events of its supported tracking integrations, including product views, add-to-cart, checkout and purchases. Meta / Facebook Pixel supports ViewContent, AddToCart, InitiateCheckout and Purchase. GA4 uses view_item, add_to_cart, begin_checkout and purchase. Each platform uses its own event names. Server Side addons are optional and sold separately.
← Back to questionsWhich essential ecommerce events does GMT track?
Practical answers about our extensions, licences, updates and support.
OpenCart
Product resources
Check the product page for current features, compatibility and installation guidance.
View product and documentation ↗Still need help?
For technical support, sign in and open a ticket. For setup services or additional development, ask us for a quote.